Behavioral psychologists believe that social connection is essential for health and happiness. Those who often feel isolated, often turn to health clubs to satisfy their need for interactions and physical activity. Prospect leads can read about your fitness club’s community and with the help of social media accounts, it could further expand by allowing them to communicate with one another efficiently. For instance, luxury gym Equinox has created a digital magazine called Futhermore. The content hub is run by former editors of Conde Nast, an American mass media company.